Fundamentals of Digital Marketing Exam Answers

Fundamentals of Digital Marketing Exam Answers. Get all of the validated answers for the fundamentals of digital marketing exam. Ideal for quick and fast review or getting ready for the actual test. if you have short time then you are on right place.

Fundamentals of Digital Marketing Exam Answers

This is the Google fundamentals of digital marketing exam with 100% correct answers:

Q1: Alex is a mechanic who owns a garage and writes blog posts about cars. Despite his passion, his content hasn’t gained traction online. Alex has identified four actions to improve his blog, but he’s unsure which to prioritise. Can you help Alex arrange these steps in the correct order?

1. Find out who his audience is
2. Segment his audience into groups
3. Create or adapt specific content targeted to these audience profiles
4. Publish the content and promote it to his audience

Q2: Let’s recap our prompt framework: T-C-R-E-I. Use the words Task, Context, Resources, Evaluate, and Iterate to fill in the blanks.

1. When writing a prompt, you should include the Task, which can be separated into persona and format.
2. Adding Resources, such as topics you’ve used or presents you’ve given in the past.
3. When you Evaluate the output, it might not be quite what you were expecting.
4. If that is the case, you could add more Context to your prompt.
5. You can Iterate until you get a suitable response for your generative AI tool.

Q3: Samira recently revamped her newsletter. She has also been using analytics to gather information about how people interact with her website and has made the site responsive to appeal to more mobile phone and tablet users. Which elements of analytics should Samira focus on to measure the effectiveness of her changes?

Number of visits to the site per month – False

Number of site pages users explore on average – False

Amount of time visitors spend on the site – False

Number of People clicking on the links in her newsletters – True

Percentage of bookings made on smartphones and tablets – True

Q4: The social media sites that Emmeline uses for Sunny Bakes provide detailed information about the people who follow or subscribe to her business account, as well as the posts themselves. Which of the information below could help Emmeline create content that will be effective at helping her meet her goal of selling Breakfast Boxes to local vacationers? Once you’ve completed all the statements, the correct answers will be displayed. Select the correct drop zone for each card.

1. Gender – Helpful
2. Age – Helpful
3. Location – Helpful
4. Total Followers – Not Helpful
5. Post Engagement – Helpful
6. Best time to post – Helpful
7. Click-through-rate – Helpful

Q5: Emmeline recently posted two new blogs on the Sunny Bakes website. Their analytics tool revealed that this is how the blogs performed: Why the French breakfast is better: 200 views with users spending an average of 30 seconds on the page A local sunrise hike – with breakfast: 1000 views with users spending an average of 90 seconds on the page Select each box and choose the correct option, then submit.

1. What does this data tell Emmeline about the content her audience prefers?
2. Her audience prefers posts about French culture
3. Her audience likes any posts which include breakfast
4. Her audience prefers content about local hiking

Q6: Based on the data, which topic should Emmeline try posting about next?

1. The origins of the croissant
2. Other local activities that the Sunny Bakes Breakfast Box would compliment
3. Other cultures that breakfast with pastries

Q7: What other data could help Emmeline decide if her blogs were helping her achieve her goal of selling more Breakfast Boxes online?

1. If blog readers were more likely to look at directions to their local Sunny Bakes
2. If blog readers were more likely to purchase a Breakfast Box
3. If blog readers placed an order for any Sunny Bakes products

Q8: Social media success is about aligning actions with the right strategy. Below, you’ll find several actions and strategies. Your task is to match each strategy with the correct supporting action. Select each box and choose the correct option, then submit.

1. Building trust with user-generated content – Posting customer testimonials
2. Strengthening engagement and relationships – Responding to customer comments promptly
3. Growing visibility and audience reach – Running a targeted ad campaign

Q9: Match the influencer type or partnership type with its correct description. Select each box and choose the correct option, then submit.

1. Nano influencers – Small, engaged audience, ideal for budget-friendly or high-engagement campaigns.
2. Paid partnerships – Long-term ambassador program where influencers consistently represent the brand.
3. Affiliate marketing – Influencers use unique links or codes to earn a commission for each sale they generate.

Q10: Put the steps below into the correct order to identify how a search engine processes content and queries. Select each item and then a number to place in the correct order, then submit.

1. Search engines categorise content into an index.
2. Search engines rank content according to what could be most useful to searchers.
3. Search engines ‘crawl’ the Internet to discover content, like web pages, images and videos.

Q11: Eric sells fruit and vegetables online and is using SEO to improve where he ranks in search engine results. He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility? The correct results will be displayed once you’ve sorted each card. Select the correct drop zone for each card.

1. Write recipes that use vegetables that he sells – Will help
2. Get lots of likes or followers on social media – Won’t help
3. Add lots of links to the website – Won’t help
4. Encourage others to write about his website – Will help

Q12: Fill in the blanks with the best content type to support each goal using the words below. music | contact number | email | content | maps Select each box and enter the correct missing word, then submit.

1. To generate leads, consider adding engaging content like blog posts or newsletters to keep visitors connected.
2. To increase foot traffic, make sure to include maps and location details to help people find you.
3. To drive phone calls, place your contact number prominently on key pages so Q14: Select the best website development option for each description. Select each box and choose the correct option, then submit.
4. Allows those with the budget to fully customise their website. – Hiring a professional
5. Best for flexibility and for those willing to learn. – Content management system (CMS)
6. Offers easy, budget-friendly setup with drag-and-drop tools. – Website builder

Q14: Select the best website development option for each description. Select each box and choose the correct option, then submit.

1. Allows those with the budget to fully customise their website. – Hiring a professional
2. Best for flexibility and for those willing to learn. – Content management system (CMS)
3. Offers easy, budget-friendly setup with drag-and-drop tools. – Website builder

Q14: Maria is designing a homepage for her new business website. Help her make the best choices by selecting the right option for each need. Select each box and choose the correct option, then submit.

1. To keep it simple, her layout should feel: – Easy to navigate
2. To avoid clutter, she should add: – Whitespace
3. For clear text, she should use: – High-contrast colours

Q15: Match the accessibility feature to its benefit. Select each box and choose the correct option, then submit.

1. Alt text for images – Ensures images are described for people who are blind or have low vision
2. Keyboard navigation – Allows users to navigate your site using only a keyboard
3. Mobile-friendly design – Makes buttons and navigation easy to use on mobile devices

Q16: Match the mobile app feature to its benefit. Select each box and choose the correct option, then submit.

1. Push notifications – Engages users in real-time
2. Loyalty programme – Increased brand loyalty
3. Simplified checkout – Seamless and convenient experience

Q17: Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she has limited time and budget. What actions could Jo take for each of these findings? Select each box and choose the correct option, then submit.

1. Customers access the shop a lot on mobile. – Introduce responsive design.
2. There are lots of website visits but no one is buying the products. – Add customer reviews.
3. Repeat customers add products to their cart but are not checking out. – Create registration for customer accounts.

Q18: Match the keyword match type to its correct description. Select each box and choose the correct option, then submit.

1. Broad match – Ads triggered by related searches, including misspellings and variations
2. Phrase match – Ads triggered only when the entire phrase is included in the search
3. Exact match – Ads triggered only for the exact keyword or close variations

Q19: You’re a photographer selling prints of your photos online. You run an ad to help sell more of your wildlife photography. If each photo sold is worth £40 and your ad’s conversion rate is 15%, what is the average value of an ad click? Select the correct answer, then submit.

1. £2
2. £4
3. £6
4. £8

Q20: Avery has been running a fitness coaching business for the past two years. They’d like to start advertising their site to get more customers. To do that they want to contact some website publishers. Who do you think Avery should contact? Select the 2 correct answers, then submit.

1. An ad network
2. A retailer of fitness equipment
3. A healthcare provider
4. Other fitness coaches in the same field

Q21: Match each scenario with the best ad format for achieving its goal. Select each box and choose the correct option, then submit.

1. Showcase new fall collection items – Carousel ad
2. Promote a limited-time offer – Stories ad
3. Boost a popular post for more reach – Promoted post

Q22: Match each video ad format to its description. Select each box and choose the correct option, then submit.

1. These ads are designed for mobile devices and take up the whole screen. – Vertical video ads
2. These ads blend into a user’s feed and are great for encouraging clicks. – In-feed video ads
3. These ads appear at the top of the homepage, maximising visibility for big announcements. – Masthead ads

Q23: Mai owns a local bike shop and wants to be noticed more by the people in her town. She decides to set up a business profile on a local directory. Help Mai create her listing by choosing which information will help more people in her town locate her business. The correct answers will be displayed once you have added each card to a category. Select the correct drop zone for each card.

1. Images of celebrity bikes – Not relevant
2. Store opening hours – Relevant
3. Team member introductions – Not relevant
4. Images of bikes she sells – Relevant
5. Business name – Relevant
6. Personal phone number – Not relevant
7. Business address – Relevant
8. Business phone number – Relevant
9. Q24: Social media – Upload videos natively
10. Email marketing – Use clickable thumbnails
11. Video sharing platforms – Add detailed descriptions and titles
12. Website integration – Place on relevant pages

Q24: Match each video promotion method to the best practice. Select each box and choose the correct option, then submit.

1. Social media – Upload videos natively
2. Email marketing – Use clickable thumbnails
3. Video sharing platforms – Add detailed descriptions and titles
4. Website integration – Place on relevant pages

Q25: Match the benefit to the correct Google Ads feature. Select each box and choose the correct option, then submit.

1. Tracks key actions and links them to your campaign. – Conversion tracking
2. Shows visual ads like banners and videos to reach users across apps, websites, and YouTube. – Google Display Network (GDN)
3. Automatically adjusts bids to focus on users more likely to take valuable actions. – Smart Bidding

Q26: You run a local bakery in a small town and are considering taking your business online. How can going digital benefit your business? Select the 4 correct answers, then submit.

1. You can buy a pizza oven
2. You can communicate with customers more easily
3. You get more insights into customers’ online behaviour
4. You would have less need to communicate with customers
5. You are more visible to customers
6. You can target ads at local customers

Q27: You’ve recently set yourself up on a new social media site for your business. How can AI help you get started? Select the 3 correct answers, then submit.

1. AI removes any need for reviews or creativity
2. AI can help you draft new written content
3. AI can generate images
4. AI can help you come up with ideas for new posts

Q28: Brand perception goals are easier to measure than customer acquisition goals. Select the correct answer, then submit.

1. True
2. False

Q29: A goal to increase website traffic by 15% in three months is both specific and time-bound. Select the correct answer, then submit.

1. True
2. False

Q30: KPIs can help you monitor success and identify adjustments you need to make along the way to your goal. Select the correct answer, then submit.

1. True
2. False

Q31: What is the first essential step to start building a digital strategy? Select the correct answer, then submit.

1. Ask the bank for advice
2. Define business goals
3. Create an email template
4. Find an investor

Q32: What step comes after setting your business goals? Select the correct answer, then submit.

1. Launch a blog
2. Design a logo
3. Write a mission statement
4. Hire an assistant

Q33: What should your third step be?

1. Select the correct answer, then submit.
2. Identify your USP
3. Launch a newsletter
4. Hire an accountant
5. Launch an advertising campaign

Q34: Which of the following is an example of what a digital presence audit can tell you? Select the correct answer, then submit.

1. Your competitors’ sales data
2. Whether branding and messaging are consistent across all channels
3. How much money to invest in marketing
4. The overall cost of your digital strategy

Q35: Which data source can provide insights for your digital presence audit? Select the correct answer, then submit.

1. Customer purchase history
2. Internal team feedback
3. Traffic data from analytics tools
4. Competitor pricing strategies

Q36: Amina runs a natural skincare brand that has been growing steadily for two years. Recently, she’s noticed increased competition from other eco-conscious brands and wants to improve her online presence. Amina needs to understand how her competitors are positioning themselves and identify ways to differentiate her brand to attract more customers. Which of the following steps should Amina take to gain insights into her competitors and stand out in the market? Select 3 correct answers, then submit.

1. Analyse customer reviews and feedback to understand how customers perceive competitor products and services.
2. Copy competitor product descriptions and pricing strategies to align with the market.
3. Set up Google Alerts to monitor mentions of competitor brands and industry trends.
4. Use search engines to identify which words and phrases competitors are using on their websites and note who appears in the top search results.

Q37: Sarah runs a boutique bakery in a competitive urban area. She wants her mission statement to reflect her brand’s creativity, personal touch, and sustainable values. Crafting the right mission statement is essential to help her stand out and connect with customers. Which of the following mission statements would best fit Sarah’s boutique bakery and set her apart from the competition? Select the correct answer, then submit.

1. To deliver affordable pastries and fast service, ensuring every customer leaves satisfied.
2. To follow baking trends and replicate popular recipes for mass appeal.
3. To craft artisanal pastries that inspire joyful moments, using sustainable ingredients and creative designs.
4. To compete with major chains by offering standard bakery items at competitive prices.

Q38: Which framework helps businesses map the customer journey? Select the correct answer, then submit.

1. See, Think, Do, Care
2. SMART goals (specific, measurable, achievable, relevant, and timely)
3. Customer funnel
4. SWOT (strengths, weaknesses, opportunities, and threats)

Q39: What is a common behaviour called when customers try products in-store but buy them online? Select the correct answer, then submit.

1. Omnichannel browsing
2. Upselling
3. Cross-selling
4. Showrooming

Q40: What is a key advantage of providing personalised recommendations to customers? Select the correct answer, then submit.

1. It reduces shopping options.
2. It increases product costs.
3. It makes products harder to find.
4. It improves customer satisfaction and engagement.

Q41: Which of the following is an example of an owned channel? Select the correct answer, then submit.

1. Online review site
2. Social media ads
3. Email newsletter

Q42: What is the main advantage of paid channels like online ads? Select the correct answer, then submit.

1. They are free of charge, making them cost-effective.
2. They allow you to reach new audiences quickly.
3. They build trust through organic engagement.

Q43: How does the juice company integrate its digital and physical channels? Select the correct answer, then submit.

1. By offering discounts only through email.
2. By allowing customers to order online and pick up in-store.
3. By providing a print-only rewards system.

Q44: Armand opened their own beauty salon two years ago, and is now looking at how content marketing can help them boost the business’s profile online. How could content marketing help? Select the 2 correct answers, then submit.

1. Help them understand their customers’ shopping preferences
2. Help them develop a stronger brand identity
3. Help them find cheaper suppliers
4. Help them connect with the right audience

Q45: Friedrich, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list? Select each box and choose the correct option, then submit.

1. Focus on your target audience — True
2. Be consistent in your writing style and tone of voice — True
3. Add the hook to the end of your blog post — False
4. Only write about the products or services you offer — False
5. The longer the post, the better — False

Q46: Izumi is drafting a description for the About Us page of their bakery website. Which do you think works best? Select the correct answer, then submit.

1. Our business is driven by our vision and objective – to commit to sustainable, local produce that engages with and builds community spirit.
2. We are the best bakers in town. Just like that!
3. Love cake? So do we. Here at Knead to Know Bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.

Q47: What can you do to make sure your content meets legal requirements in the regions where your business and your customers are? Select the 3 correct answers, then submit.

1. Do plenty of research
2. Investigate sector-specific requirements
3. Get a consumer law degree
4. Keep customer consent and privacy in mind

Q48: Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating content across the hotel’s online channels. How can she improve the effectiveness of the content the hotel usually posts? Select the 3 correct answers, then submit.

1. Stick to what the hotel is already doing
2. Experiment with how often to post
3. Explore how new campaigns impact bookings
4. Review existing data

Q49: Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward? Select the 2 correct answers, then submit.

1. Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.
2. Post content across all social media sites during off-peak eBook download time, and send email marketing content during peak eBook download time.
3. Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn® professional networking services.
4. Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.

Q50: Samira has recently launched a new coaching business online. Her analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking coaching appointments. What action should Samira take? Select the 2 correct answers, then submit.

1. Check the frequency of the newsletters to make sure they aren’t sent too often.
2. Review the content of the newsletters to check if it’s suitable and if there is a clear call to action (CTA).
3. Stop sending newsletters as people aren’t reading them.
4. Send more newsletters reminding customers to book a room.

Q51: Anya is working on a presentation for potential investors. They would like to see how the demand for public parking has grown in the past three years. How should she present the data so that it is clear and will make the most impact on the investors? Select the correct answer, then submit.

1. Heat map
2. Bar graph
3. Pie chart
4. Table of figures

Q52: Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and social media posts as her digital channels, but she isn’t sure how to track if her strategy is working. Which conversion metrics should Emmeline focus on? Select the 3 correct answers, then submit.

1. The number of people who visit the directions page to a Sunny Bakes location.
2. The number of visitors that come to their website from social media.
3. The number of transactions made on the site which include a Breakfast Box.
4. The number of page views the blog receives.

Q53: Emmeline has gathered a month’s worth of data, but on its own, it doesn’t tell her much about the performance of her blogs and social media posts. How can she find out if her strategy is working? Select the 2 correct answers, then submit.

1. Compare the previous month’s total transactions to this month’s sales of Breakfast Boxes
2. Compare last month’s blog post data to current blog post data
3. Compare how many visitors have come to their website from social media in the last quarter to the current month’s rate
4. Compare last July’s in-person visits to the store to this July’s visits to the website

Q54: Emmeline has seen an increase in online sales of the Sunny Bakes Breakfast Box over a 3 month period, with some customers ordering multiple times. She wants to know which digital channels people are finding out about the Breakfast Boxes and what made people order again. This will help her refine her content strategy. How could she find all this out? An image of Emmeline in front of one of the Sunny Bakes cafes handing a stack of boxes to a delivery cyclist, with another delivery cyclist waiting behind Select the 2 correct answers, then submit.

1. Ask returning in-store customers to write reviews and complete surveys about the Breakfast Boxes
2. Use analytics tools to find out where website traffic originated e.g., social media, online search
3. Ask returning online customers to write reviews and complete surveys about the Breakfast Boxes
4. Use analytics tools to find out what percentage of customers made a repeat order

Q55: What is one key advantage of using organic user-generated content (UGC)? Select the correct answer, then submit.

1. It guarantees viral success.
2. It builds trust through authentic customer experiences.
3. It reduces the need for social media profiles.

Q56: Which strategy helps increase your organic reach?

1. Select the correct answer, then submit.
2. Posting only once a month.
3. Encouraging followers to share your posts.
4. Posting the same content across all channels.

Q57: What is one key benefit of choosing the right social media site for your business? Select the correct answer, then submit.

1. It guarantees viral success.
2. It helps you reach your target audience effectively.
3. It reduces the need for a marketing strategy.

Q58: Meet Samreen, a 27-year-old fashion enthusiast. She lives for new trends, follows influencers, and finds her next must-have outfit on social media. Which social media site and strategy would most likely engage Samreen during the See stage of the customer journey? Select the correct answer, then submit.

1. Facebook Groups
2. YouTube
3. Instagram
4. LinkedIn

Q59: James, a 40-year-old professional, doesn’t jump on the first offer he sees. He dives into reviews and tutorials to make informed decisions. Which social media site would be most effective to engage James during the Think stage? Select the correct answer, then submit.

1. YouTube
2. Pinterest
3. Facebook Groups
4. Instagram/TikTok

Q60: From the information provided in the case study, what is Georgie from Brim & Stitch doing wrong? Select the correct answer, then submit.

1. Not using paid advertising
2. Posting too much sales-focused content

Q61: What types of content could Georgie use to boost engagement? Select the correct answer, then submit.

1. Behind-the-scenes content
2. More discount promotions

Q62: What is the most important change Georgie should make first? Select the correct answer, then submit.

1. Run more frequent flash sales
2. Replace sales-focused posts with a mix of engaging, varied content

Q63: What metric should Georgie monitor to see if their new content strategy is working? Select the correct answer, then submit.

1. Engagement rate
2. Number of posts per week

Q64: Susan, a skincare brand manager, uses a web analytics tool to track which social media posts drive traffic to her website. What key benefit does this provide her? Select the correct answer, then submit.

1. She can see which products her followers like the most.
2. She can find out which platforms and posts drive sales and sign-ups.
3. She can schedule posts across multiple platforms.
4. She can identify competitor trends in the skincare industry.

Q65: Jasmine, a marketing manager for a sustainable coffee brand, uses a social media monitoring tool. What is one advantage of this tool for her brand? Select the correct answer, then submit.

1. It helps her monitor and join conversations about sustainability trends.
2. It allows her to compare follower growth across social media platforms.
3. It lets her see how many website visits come from social media.
4. It schedules her social media posts in advance.

Q66: Alex, a social media specialist for a vintage clothing store, uses a social media management tool. How does this tool benefit his daily workflow? Select the correct answer, then submit.

1. It helps him run ad campaigns on social media
2. It provides insights into the demographics of his followers
3. It lets him view engagement and growth across all platforms in one dashboard
4. It allows him to track competitor mentions

Q67: Pichler’s Produce would like to make sure as many interested customers as possible find their website displayed in their search results. What could they pay attention to in order to achieve this? Select the 3 correct answers, then submit.

1. Brand colours
2. Words and phrases in the content
3. Image file names
4. Page titles

Q68: Eric has researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time. Which advice should he take? Select the 3 correct answers, then submit.

1. Get opinions from your customers on what might be missing from your site
2. Stay up to date with search engine changes
3. Don’t change your keywords as it confuses search engines
4. Read about the trends in your industry and use them to create content for your page

Q69: Eric has been selling fruit and vegetables online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him? Select the 3 correct answers, then submit.

1. Which website visitors turn into paying customers
2. Where website visitors are located
3. What content visitors interact with
4. Whether customers enjoy the fruit and vegetables they buy

Q70: Why is it important to align your website with your business goals? Select the correct answer, then submit.

1. It helps ensure that your website supports the overall objectives of your business.
2. It allows your website to run faster.
3. It reduces the need for website updates.

Q71: Why is website accessibility important? Select the correct answer, then submit.

1. It ensures everyone, especially people with disabilities, can use your site
2. It improves your website’s ranking in search engines.
3. It reduces the amount of text on your website

Q72: Fill in the blank to complete the statement about Progressive Web Apps (PWAs) Progressive Web Apps provide an app-like experience without the need to ____________. Select the correct answer, then submit.

1. Login
2. Download
3. Subscription

Q73: Which of the following statements about app development options is correct? Select the correct answer, then submit.

1. Hiring an agency is the cheapest option.
2. In-house development is best suited for most businesses.
3. App builder platforms are easy to use and require no coding skills.

Q74: True or False: Chatbots are only useful for simple yes/no queries. Select the correct answer, then submit.

1. True
2. False

Q75: Which of the following are the benefits of using chatbots for customer service? Select the 3 correct answers, then submit.

1. 24/7 availability
2. Reduces the need for human agents to handle routine tasks
3. Instant responses to customer queries
4. Requires constant manual input to function

Q76: Fill in the blank: The more ________ data you use to train a chatbot, the more effective your chatbot will be at answering queries accurately and efficiently. Select the correct answer, then submit.

1. Basic
2. Generic
3. Relevant

Q77: You own a furniture store. How can you update your existing website to start selling products online? Select the 3 correct answers, then submit.

1. Create an online catalogue with high-quality images
2. Add a new page about the business founder
3. Add a payment service so customers can make online payments
4. Set up a page for customers to leave reviews

Q78: You want to create a fully functional online store. Which of the following features are available in most fully functional online stores? Select the 3 correct answers, then submit.

1. Order management via a backend system
2. Search feature
3. Customer reviews
4. Over-the-phone payments via a web-based calling system

Q79: Office sets are steady sellers for the owner of a furniture store. How can they suggest office furniture items to customers who might not have considered them yet? Select the correct answer, then submit.

1. Add a video tour of the shop.
2. Use analytics to understand who is visiting the site.
3. Add a customer reviews section.
4. Create a ‘Suggested products’ banner.

Q80: Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers? Select the 2 correct answers, then submit.

1. Conversion rates
2. Comments on her social media profile
3. How many pages visitors check out before they leave the site
4. Number of people clicking each ad type

Q81: Is this a translation task or a localisation task? Find a native speaker of the language in the target market to review your translated site. Select the correct answer, then submit.

1. Localisation
2. Translation

Q82: Is this a translation task or a localisation task? Adjusting humourous product descriptions so they make sense in Italian. Select the correct answer, then submit.

1. Localisation
2. Translation

Q83: Which factor should be considered when setting prices for international markets? Select the correct answer, then submit.

1. Using only local shipping rates for all regions.
2. Ignoring exchange rate fluctuations to simplify pricing.
3. Researching competitor pricing in the target market.
4. Offering the same price globally for consistency.

Q84: Viv’s Vinyls has received an order for 2,000 vinyl records that need to be delivered within two weeks. What should Viv prioritise to fulfil this order efficiently? Select the 3 correct answers, then submit.

1. Outsource order fulfilment to a new shipping company without proper vetting.
2. Monitor demand patterns to better plan future inventory needs.
3. Coordinate with reliable shipping partners to ensure timely delivery.
4. Ensure packaging and labelling requirements are met to avoid customs delays.

Q85: Colin wants to build awareness of his movie review podcast. Which type of advert would be most effective in reaching a broad audience? Select the correct answer, then submit.

1. A highly targeted text-based ad
2. A visually engaging ad showcasing his popular episodes
3. A testimonial-based ad
4. An ad that only targets returning visitors

Q86: Can you remember what PPC stands for? Select the correct answer, then submit.

1. Pay per customer
2. Pay by click
3. Pay per click
4. Pay per cost

Q87: Which of the following factors influence your ad rank? Select the 2 correct answers, then submit.

1. The browser the searcher uses
2. Your max CPC for that ad
3. The searcher’s internet speed
4. Your ad’s quality score

Q88: Which of these components contribute to your quality score? Select the 3 correct answers, then submit.

1. Landing page UX
2. Your max CPC
3. Relevance of the ad to the searcher
4. Expected click through rate (CTR)

Q89: Which factor should you prioritise when selecting a keyword for your SEM campaign? Select the correct answer, then submit.

1. Keyword length
2. Number of competitors
3. Relevance

Q90: True or false: Negative keywords are used to increase the visibility of your ads. Select the correct answer, then submit.

1. False
2. True

Q91: You’re promoting an online cooking class with display ads. You want to target busy parents interested in quick meal prep and food enthusiasts who love gourmet recipes. Which two audience targeting options should you choose? Select the 2 correct answers, then submit.

1. Use behavioural targeting for food lovers on gourmet recipe websites.
2. Show ads only on weekends when people cook more.
3. Target parents by age and family-focused sites.
4. Run the same ads for both groups to save the budget.

Q92: Colin’s podcast website receives a lot of traffic, but few visitors are subscribing. He has a budget for three display ads to encourage people to return and subscribe. From his list of target groups, which two would be the least effective to target? Select the 2 correct answers, then submit.

1. People who search for TV-related podcasts
2. People who haven’t finished subscribing
3. Commentators on film forums
4. People who visit his site
5. People who download his e-catalogue

Q93: Justin wants to do more video advertising. He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos. Which 3 keywords should he choose for his ad campaign? Select the 3 correct answers, then submit.

1. TV chefs
2. Macaroon recipes
3. Cooking videos
4. Instructional videos
5. TV shows
6. Home cooking

Q94: Sione has recently opened a beauty and wellness salon in his hometown. It’s a popular place with tourists, and he wants them to be able to find his business easily when they search for beauty or wellness services. How could Sione improve his website so it is more likely to be included when people nearby search for services he offers? Select the 3 correct answers, then submit.

1. Include the business telephone number and email address
2. Share his photo and photos of his team
3. Add his business address and a map
4. Display his opening hours

Q95: Ali owns a skate shop in Umeå called Flip & Flow. They sell a lot of products online but want to boost their sales with local residents and visitors. Which opening blog sentences could help their website appear in local searches for skateboards, skates, and relevant accessories in Umeå? Select 3 correct answers, then submit.

1. Skateboard superstar Sissela brings home a win for Umeå University…
2. Join Flip & Flow’s owner, Ali, as they get their skates on across Stockholm on Friday’s…
3. Skate the streets of Umeå with Flip & Flow’s owner, Ali, on the brand-new…
4. At Flip & Flow, we understand the importance of protective gear. Our customers in Umeå have helped us to rate…

Q96: Imagine you run a local bike shop and you want to advertise your store online. What’s one way that you could target your online ads to local customers? Select the correct answer, then submit.

1. Hand out flyers and business cards to local shops
2. Show ads only at certain times
3. Show ads to people within 10 miles of your shop

Q97: When would you limit your digital advertising to only showing at certain times? Select the correct answer, then submit.

1. When you want to take lunch breaks
2. When you want your digital ads to reflect your shop’s opening hours
3. When you think customers are most likely to be nearby

Q98: True or False: Social media business pages are generally expensive but they are worth the investment. Select the correct answer, then submit.

1. False
2. True

Q99: Lupita runs an online coffee subscription service, and she has some thoughts about how email marketing can help her business. Can you identify how an email campaign would benefit Lupita? Select the 2 correct answers, then submit.

1. It helps customers contact each other via email
2. It will let her send info about decaf blends to customers who prefer decaf
3. It’s a good way of keeping customers informed about new coffee blends
4. It lets customers email her if they have problems or questions

Q100: What system should you use to make sure you set realistic goals for your email marketing campaign? Select the correct answer, then submit.

1. SMART
2. CLEVER
3. BRIGHT
4. BRAIN

Q101: Lupita is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop. Which of the following options should she use in the subject line of her email? Select the correct answer, then submit.

1. Save €€€ on pup food!!!
2. MEGASALE on food for PUPS!
3. Do you think new puppies deserve new treats?
4. Massive savings on puppy food

Q102: Lupita is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action? Select the 2 correct answers, then submit.

1. Clickthrough rates
2. Weekly rates
3. Trash rates
4. Open rates

Q103: What is one of the benefits of segmenting your contact list? Segmenting your contact list allows you to… Select the correct answer, then submit.

1. Organise your potential customers in alphabetical order
2. Decide which customers you like best and which customers you like least
3. Categorise lists so you send contacts relevant emails
4. Unsubscribe large numbers of contacts who you think won’t be customers

Q104: Imagine you’re a marketing assistant at a big clothing brand. You’ve sent out your first email marketing campaign and are reviewing the click-through rate (CTR). This metric shows the percentage of recipients who clicked on links in the email. What does CTR not tell you? Select the correct answer, then submit.

1. CTR won’t show which specific website page subscribers are clicking through to
2. CTR won’t show which recipients clicked on a link in your email
3. CTR won’t explain why recipients clicked on the links or why they didn’t
4. CTR won’t show you the total number of clicks on the email’s links

Q105: If the open rate of your emails seems low, which of the following could help you fix that? Select the correct answer, then submit.

1. Send your emails to more contacts
2. Redesign your website
3. Adjust the subject line of your email
4. Change the colour of the buttons inside your email

Q106: Alvaro is launching a campaign for their eco-friendly DIY compost bins. They’ve identified three key goals for the campaign: Increase brand visibility. Build engagement with eco-conscious customers. Drive traffic to their online store. Based on these goals, which video strategies should Alvaro prioritise? Select the 3 correct answers, then submit.

1. Create and share a tutorial video demonstrating how to use the compost bin.
2. Use live streaming to host a Q&A about sustainable gardening.
3. Collaborate with influencers in the eco-friendly space to feature the compost bin.
4. Buy ad space for general cooking videos to attract a wide audience.

Q107: Ravi runs a small indoor plant shop and wants to create video content to promote his products online. He doesn’t have a big budget and wants to film in his shop. What filming techniques and resources can Ravi use to create engaging videos without overspending? Select the 3 correct answers, then submit.

1. Rent expensive equipment and hire an actor
2. Make use of natural lighting from a window
3. Use a smartphone on a tripod
4. Use an external mic for clear audio

Q108: You’ve uploaded a video showcasing a new product. Audience retention drops sharply after 30 seconds. What change could you make to address this issue? Select the correct answer, then submit.

1. Increase video length to provide more detail
2. Only upload videos on weekdays
3. Consider making the video shorter

Q109: You post your videos on multiple platforms, but engagement differs widely across them. What is the best strategy to focus your efforts on? Select the correct answer, then submit.

1. Stop uploading on platforms with lower engagement
2. Prioritise the platform where you get the most engagement
3. Post identical content on all platforms to keep them consistent

Q110: Imagine you own a small management consultancy business. While you get a lot of recommendations through word of mouth, you don’t get many enquiries through your website. So, you set yourself the goal of increasing website visits by 10% over the next 3 months. What can Google Search Console show you to help you identify areas of your website content to improve to try and get more enquiries? Select the 3 correct answers, then submit.

1. Which sites link to yours.
2. Which keywords bring up your website in search results.
3. How much your cost-per-click is.
4. Which content performs the best.

Q111: Imagine you own a small management consultancy business. While you get a lot of recommendations through word of mouth, you don’t get many enquiries through your website. So, you set yourself the goal of increasing website visits by 10% over the next 3 months. What can Google Search Console show you to help you identify areas of your website content to improve to try and get more enquiries? Select the 3 correct answers, then submit.

1. Which sites link to yours.
2. Which keywords bring up your website in search results.
3. How much your cost-per-click is.
4. Which content performs the best.

Q112: Search Analytics reports are powerful tools for marketing insights. Which of the following statements are true? Search Analytics reports can show you… Select the 2 correct answers, then submit.

1. Which other sites link to yours.
2. Which pages searchers visit after leaving your site.
3. When searchers go to other sites.
4. Which searches bring people to your website.

Q113: True or false: You need a Google Account to set up Google Search Console. Select the 2 correct answers, then submit.

1. True
2. False

Q114: A conversion can be a micro conversion or a macro conversion. A micro conversion is when someone completes an action on your website, like adding something to their cart for checkout. Why is it helpful to track micro conversions? Select the correct answer, then submit.

1. Micro conversions indicate how well your website is performing.
2. Micro conversions indicate how popular your website is.
3. Micro conversions indicate how many macro conversions could take place.
4. Micro conversions indicate how many people are opening your email newsletters.

Q115: If you were running a guest house, how could you use analytics to measure traffic coming to your website from organic search results? In other words, what can you learn from analytics reports? Select the 3 correct answers, then submit.

1. How traffic is trending over time.
2. How relevant the content is for keywords.
3. Which search engines visitors use.
4. How many visitors are using mobile devices.

Q116: Help local customers find the new salon

1. An Online Gallery
2. Email Survey
3. A map
4. Social Media Page

Also Read: Advanced Google Analytics Certification Exam Answers

Note: If you have the new question on this test, please comment Question and Multiple-Choice list in form below this article. We will update answers for you in the shortest time. Thank you! We truly value your contribution to the website.