Semrush SEO Fundamentals Certification Exam Answers

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Semrush SEO Fundamentals Certification Exam Answers

This is the Semrush seo fundamentals certification exam with 100% correct answers:

Q1: Fill in the blank: \_\_\_\_\_\_ is the most commonly used structured data markup for SEO. It’s the result of a collaboration on behalf of Google, Bing, Yahoo! and Yandex.

1. JSON-LD
2. Microdata markup
3. Datastructure.org
4. Structure.org
5. Schema.org
6. hCard markup

Q2: Microdata markup is an automatic method in which Javascript adds schema annotation into the the head of the page.

1. True
2. False

Q3: What is the name of the URL element that is present on every page except the homepage?

1. Protocol
2. TLD
3. Slug
4. Subdomain

Q4: To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.

1. True
2. False

Q5: What is sitemap.xml?

1. A site map intended for users, similar to a table of contents
2. A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
3. A file with a list of a website’s URLs to be indexed

Q6: What’s the difference between a 301 and a 302 redirect?

1. 301 is used for a temporary page redirection, 302 for a redirection block
2. 301 is used for a permanent page redirection, 302 for a temporary redirection
3. 301 is used for a page redirection block, 302 for a permanent redirection
4. 301 is used for a temporary page redirection, 302 for a permanent redirection

Q7: Microdata markup is an automatic method in which Javascript adds schema annotation into the head of the page.

1. True
2. False

Q8: Which of the following symbols should you use to separate the words in the slug, according to best practice?

1. Colons
2. Plusses
3. Dots
4. Hyphens

Q9: Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.

1. TripAdvisor, Foursquare
2. Google, Facebook
3. TripAdvisor, Facebook
4. Google, Yelp

Q10: Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?

1. 503 code
2. 404 code
3. 302 code
4. 200 code

Q11: Which keywords are best to target?

1. Those with lower volume and lower competition
2. Those with higher volume and lower competition
3. Those with lower volume and higher competition
4. Those with higher volume and higher competition

Q12: Which factors will increase the value of a link? Choose two answers.

1. Relevant keywords in the anchor text
2. A link with a ‘nofollow’ attribute in the comment section of a blog post
3. Links from PBNs
4. High authority of the linking domain

Q13: When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.

1. Separate domain
2. Dynamic serving
3. Responsive design

Q14: What does AMP stand for?

1. Accelerated Mobile Pages
2. Agile Main Page
3. Advanced Mobile Performance
4. Artificial Mobile Presentation

Q15: What is the primary difference between mobile search results and desktop search results?

1. To ensure better user experience, you should have less content on your mobile website
2. More focus is made on local results
3. Nofollow backlinks count when it comes to mobile SEO
4. There is no difference

Q16: Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.

1. Schema.org, JSON-LD
2. Microdata markup, Schema.org
3. JSON-LD, Microdata markup
4. Schema.org, Microdata markup
5. Microdata markup, JSON-LD

Q17: What are the main ways of improving your mobile website’s user experience? Choose three answers.

1. Adjusting your page elements to make them easy to click with fingertips
2. Making sure your phone number is clickable
3. Making your content shorter so users can explore your site faster
4. Using a dynamic serving website to make it mobile-friendly
5. Making sure your content is easily readable

Q18: What are the signals that help Google see that your site is targeting a specific country? Choose two answers.

1. You use the “.com,” “.net,” or “.org” TLD
2. A subfolder of your website contains the country’s name
3. You use the country’s ccTLD
4. You use the country’s language in your hreflang directive in the header

Q19: Which of the listed factors are important for local SEO? Choose three answers.

1. Localized site content
2. Total number of backlinks from trusted websites
3. Mentions of your business name, address, and phone number
4. Links from local websites
5. Follow/nofollow backlink property

Q20: Which of the listed items does Search Console allow you to do? Choose two answers.

1. Discover the traffic sources and track users by the sources
2. Make sure that Google can crawl your website
3. Discover which queries caused your site to appear in certain positions in search results
4. Monitor and analyze your site’s audience behavior

Q21: What is the mobile-first index?

1. A ranking system that looks at the mobile version of a page to evaluate its relevance to the user
2. A crawler that indexes the mobile version of a webpage first and then the desktop version
3. An approach in which ranking priority is given to mobile websites over desktop websites

Q22: Which mobile site type does Google recommend using?

1. Responsive design
2. Dynamic serving
3. Separate domain

Q23: AMP is a way to make your site’s mobile version faster.

1. True
2. False

Q24: How do you make the phone number on your site clickable?

1. Using the “phone” parameter within the link tag
2. Using the “call” parameter within the link tag
3. Using the “tel” parameter within the link tag

Q25: Google shows the same search results regardless of your search history.

1. False
2. True

Q26: Which of the following are ccTLDs? Choose two answers.

1. .ads
2. .com
3. .gov
4. .de
5. .us

Q27: The proximity of the search results to the user doing the search is the only ranking factor when it comes to local SEO

1. False
2. True

Q28: What does NAP refer to?

1. Number of access points
2. Name in the address panel
3. Name, address, and phone number

Q29: To make your content localized, you’ll need to include your location keyword at least once in the title tag, H1 heading, content, image alt text, and meta description.

1. True
2. False

Q30: Which Google service will help you gain visibility in your local community?

1. Google Search Console
2. Google Local Guides
3. Google My Business
4. Google Analytics

Q31: The Penguin update in early 2012 adjusted Google’s algorithm to consider a site’s overall number of links instead of the relevancy of each link.

1. False
2. True

Q32: Which of the listed SEMrush tools helps you analyze your site’s speed?

1. On Page SEO Checker
2. Site Audit
3. Traffic Analytics
4. Organic Traffic Insights

Q33: What does a generic anchor text refer to?

1. A link that displays the actual URL of the page that the link points to
2. Clickable text that tells what words to click on to access a link, like “click here” or “read more”
3. An exact match for the keyword that you’re targeting with the page

Q34: Which of the following link types will be beneficial to a site’s authority? Choose two answers.

1. Links earned from great content
2. Links from blog networks
3. Links from industry-related sites
4. Paid links
5. Reciprocal links

Q35: Link analysis tools from SEMrush emulate Google’s spiders.

1. True
2. False

Q36: The link building strategy in which you look for high-quality, authoritative pages that have links pointing to pages that no longer exist, and let them know that you’ve got a brand new page with a piece of content that answers the same question or need is called \_\_\_\_\_\_.

1. Building links based on content
2. Unlinked mentions
3. Broken link building

Q37: Which update helped Google get much better at understanding keyword semantics?

1. Panda update
2. Penguin update
3. Hummingbird update

Q38: Fill in the blanks: \_\_\_\_\_\_ is a broad term with high traffic and lots of competition. \_\_\_\_\_\_ is a phrase with the lowest amount of traffic and moderate competition. \_\_\_\_\_\_ is the most focused term with lowest traffic and competition.

1. Long tail, fat head, chunky middle
2. Fat head, chunky middle, long tail
3. Long tail, chunky middle, fat head
4. Chunky middle, long tail, fat head

Q39: What is the right way to optimize your content?

1. Creating content that answers the questions users are asking
2. Using keywords in every possible page element
3. Creating pages with slight variances on each keyword
4. Stuffing your text with keywords

Q40: Fill in the blanks: The text within the \_\_\_\_\_\_ tag usually populates the text of your blue link on a Google SERP, and the text within the \_\_\_\_\_\_ tag populates the grey text underneath.

1. Meta description, H1
2. Title, alt
3. Alt, meta description
4. Title, meta description

Q41: Fill in the blank: In the late 90s, Larry Page and Sergey Brin were working on their own search engine, and at that time they were the first \_\_\_\_\_\_.

1. to use links as a signal of authority and trust
2. to use microformats
3. to add advertising banners on SERPs
4. to use the HTTPS protocol on the web

Q42: What do Google spiders do?

1. Index and rank search results based on relevancy
2. Crawl the content of webpages to add to the index
3. Add security certificates to websites

Q43: What are the “10 blue links?”

1. The block of Google Ads at the top and bottom of the page
2. Standard organic search results, not including Google Ads or local packs
3. Results including several links to news articles on the topic
4. Section with links that show questions related to your query

Q44: HTTPS is a protocol with a security certificate that encrypts communication between your computer and a site, so no one can see the data that’s transmitted.

1. True
2. False

Q45: It is good to pay attention to technical aspects when you’re doing SEO, but ignoring them wouldn’t be a big mistake.

1. False
2. True

Q46: What does the Google PageSpeed Insights tool do?

1. Ranks sites by page load speed
2. Analyzes sites and compares page speed on your site and your competitors’ sites
3. Increases page load speed by using a content delivery network
4. Analyzes sites for various best practices related to page speed

Q47: Choose the two commands that will prevent Google spiders from crawling a page AND scanning links on that page:

1. Noindex, nofollow
2. Index, nofollow
3. Noindex, follow
4. Noindex, nocrawl
5. Index, noranking

Q48: What does TLD refer to?

1. Test link domain
2. Test level domain
3. Top load domain
4. Top link domain
5. Test load domain
6. Top level domain

Q49: Which of the listed items will help you avoid duplicate content? Choose two answers.

1. Using a 301 redirect
2. Using the ‘nofollow’ meta command
3. Pointing to the canonical pages with the rel= “canonical” tag
4. Implementing HTTPS on your website

Q50: Fill in the blanks: A \_\_\_\_\_\_ means the page is working like it’s supposed to, and the spider should crawl and index the page. A \_\_\_\_\_\_ means that the page in question doesn’t exist.

1. 500 codes, 404 code
2. 200 codes, 404 code
3. 200 codes, 500 code
4. 404 codes, 200 code

Q51: What is the approximate number of Google’s ranking factors?

1. Over 200
2. Over 1000
3. Over 20
4. Over 100
5. Over 2000

Q52: What does PLA stand for?

1. Personally Listed Ads
2. Popular Links Analysis
3. Product Listing Ads

Also Read: Start Selling on Amazon – Semrush Certification Exam Answers

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