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Start Selling on Amazon – Semrush Certification Exam Answers
This is the Start Selling on Amazon – Semrush certification exam with 100% correct answers:
Q1: True or false: You cannot offer a product or a discounted product in exchange for a review.
- False
- True
Q2: Which program opens up access to new ad placements like Sponsored Brand Ads and A+ content on your listings?
- Brand Registry
- Subscribe & Save
- Amazon Business
Q3: Why would Amazon remove your offering, or even your product, from the platform?
- If your product isn’t selling
- If they identify your product is going to be potentially connected to a negative experience
- If you aren’t making any money from your offering
- If too many sellers are selling the same product
Q4: Where can you sell print-on-demand physical products like t-shirts and sweatshirts?
- Kindle Direct Platform
- Amazon Vendor Central
- Merch by Amazon
- Amazon Seller Central
- Amazon Brand Registry
Q5: For what reasons could your account not be approved to sell on Amazon, or get suspended? Choose 2 correct answers.
- You created a duplicate account.
- You were unable to verify your identity.
- You forgot your password.
- You didn’t upgrade to the professional seller account.
Q6: How many staff members can you add to your Amazon Seller Central account as sub-users?
- 5
- You can’t add users, you need to share your login information for your staff to access your account.
- As many as you need
- 10
Q7: How does Fulfillment by Amazon work? Choose 2 correct answers.
- You may be required to send your inventory to multiple warehouses around the country.
- You must send all your inventory to the Amazon warehouse closest to your location.
- It allows your product to be offered on Amazon with a Prime Badge.
- It is only available by private invite.
Q8: How do authors qualify for the 70% royalty option for Kindle books or eBooks?
- The price must be at least 20% below the list price for the physical book.
- The eBook must be under 3 megabytes.
- The price must satisfy the list price requirements.
- Titles must be made available for sale in all geographies in which the author has rights.
- Titles must have been written in the last 5 years.
Q9: Which seller platform allows companies to sell to Amazon and has Amazon be the seller of record?
- Merch by Amazon
- Amazon Vendor Central
- Kindle Direct Platform
- Amazon Seller Central
- Amazon Brand Registry
Q10: Which fees can be difficult to calculate without an Amazon calculator?
- Seller Fulfilled Prime fees
- Merchant Fulfilled fees
- Fulfilled by Amazon fees
Q11: What should you keep in mind when thinking about the cost of sending products to Amazon warehouses?
- You will have to pay standard UPS rates.
- You will be able to use partnered UPS rates with Amazon when shipping to FBA warehouses from within the United States.
- You have to pay for overnight shipping.
Q12: What program helps you protect your intellectual property as well as grant you access to tools to help you build and promote your brand on Amazon?
- Amazon Vendor Central
- Amazon Brand Registry
- Kindle Direct Platform
- Merch by Amazon
- Amazon Seller Central
Q13: Where can you report to Amazon the misuse of your trademark or a copyright violation?
- Amazon Seller Central
- Kindle Direct Platform
- Amazon Brand Registry
- Amazon Vendor Central
- Merch by Amazon
Q14: Why would you want to register for Amazon Brand Registry for your brand before advertising on Amazon?
- You get access to special ad products and content to showcase your brand.
- It is easier to rank for competitive keywords.
- To protect the content on your product detail pages from changes
Q15: In the simplest terms, how does Amazon prioritize listings?
- The listings with an average of 5-star reviews
- Those that are most likely to get a sale
- The newest listings get more views
Q16: How can Semrush help optimize your Amazon listing?
- Suggest keywords for your listing
- Monitor price changes
- Audit your listing
- All of the above are correct
- Track your product keywords
- A/B test your listing
Q17: The best way to see if you are allowed to sell a product on Amazon is to see if someone else is selling it already.
- False
- True
Q18: Anything you sell on Amazon is profitable after Amazon fees.
- False
- True
Q19: It’s possible for your product to take the top position in Amazon if: (Chose 3 correct answers)
- Your product is high quality and will leave customers satisfied with their purchase
- You can out optimize your listing compared to your competitors
- You have all of your friends and family leave positive reviews for your product.
- You can outspend your competitors, even for a period, on Ads
- You don’t have any returns
Q20: It is important to only list in-stock items on Amazon. Your account can be suspended for cancelling more than 2.5% of your total customer orders.
- False
- True
Q21: What metric should you watch when you are only shipping items using the Fulfilment by Amazon program?
- Inventory Performance Index
- Late Shipment Rate
- A – Z Claims
Q22: Why should you avoid creating a duplicate account on Amazon Seller Central?
- It can cause a delay in payments.
- It is easy to mix up your duplicant accounts.
- You don’t need to avoid creating duplicate accounts, it doesn’t matter.
- It can cause you to fail verification and have both accounts suspended.
Q23: How quickly do you need to answer buyer messages?
- Within 12 hours
- Within 36 hours
- Within 24 hours
- Within 72 hours
Q24: True or false: Images, brand name and titles are the only content above the fold on mobile listings.
- True
- False
Q25: True or false: Every seller can create their own listing for a product. It doesn’t matter if someone else is selling the same product or not.
- False
- True
Q26: Why is it important to look for existing listings of a product you want to sell before creating a new listing?
- Creating duplicate listings goes against Amazon’s Terms of Service
- You’ll want to see what your competition is doing before creating your listing
- To find out if you can use Amazon FBA for this product
Q27: What is a flat file?
- A document that you need to send to Amazon when using FBA.
- A file that lists shipping costs for different amounts of your product
- A CSV document formatted specifically for Amazon’s needs
Q28: How many reviews does Robyn recommend before ramping up your advertising budgets?
- 1-3 reviews
- 5-10 reviews
- 10-15 reviews
- 50-75 reviews
Q29: How long do you need to let most Amazon reports settle before making conclusions on your split test?
- You don’t need to wait; Amazon reports are in real time.
- Wait 48 hours.
- Wait 24 hours.
- Wait 12 hours.
Q30: Why does a listing in a variation rank better organically than individual listings?
- Products sold in a variation share their conversion history, which goes towards the cumulative sales ranking.
- Variations are easier to A/B test.
- Listings in a variation appear as boosted listings.
Q31: What platform should you use if you want to sell physical products that are not print on demand?
- Kindle Direct Platform
- Amazon Brand Registry
- Merch by Amazon
- Amazon Seller Central
Q32: What platform is for large brands and requires an invite to join?
- Amazon Brand Registry
- Amazon Seller Central
- Merch by Amazon
- Kindle Direct Platform
- Amazon Vendor Central
Q33: Where can you sell your eBook on Amazon?
- Amazon Seller Central
- Merch by Amazon
- Kindle Direct Platform
- Amazon Brand Registry
- Amazon Vendor Central
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