Semrush PPC Automation Certification Exam Answers

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Semrush PPC Automation Certification Exam Answers

This is the Semrush ppc automation certification exam with 100% correct answers:

Q1: Which Smart campaign type is best suited to a business just starting out with paid media?

1. Smart Display
2. DSA (Dynamic Search Ads)
3. Smart Shopping
4. Smart Search

Q2: What is the most critical requirement to meet for a Smart Shopping campaign?

1. Having a budget of at least $10K per month
2. Having conversions
3. Having a merchant center

Q3: True or False: A brand that has super strict brand standards can explore automated bidding, but not campaigns or creative.

1. True
2. False

Q4: Which campaign types have smart campaign variations? Choose three options.

1. Video
2. Display
3. Gmail
4. Search
5. Shopping

Q5: What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

1. RSAs require human input for all fields, while DSAs only let you edit descriptions.
2. There is no difference.
3. RSAs change formats depending on the device, whereas DSAs don’t.

Q6: How do learning periods impact campaigns?

1. They don’t – they are purely for account managers to test what works.
2. They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

Q7: Which is a reasonable reason to opt for automation?

1. You don’t have time to work on creative.
2. You are struggling to get conversion tracking to work correctly.
3. You are under strict brand requirements.

Q8: What’s a reason to opt out of automation?

1. You are under pressure to get lots of volume
2. You are struggling to get conversion tracking to work correctly
3. You don’t have time to work on creative

Q9: What are the requirements for Smart Display conversions?

1. At least 50 display conversions or 100 search conversions in a 30-day period
2. No conversion requirement
3. 15 conversions in a 30-day period

Q10: Which bidding strategy is NOT eligible for Display campaigns?

1. Target Impression Share
2. Target ROAS (Return on Ad Spend)
3. Viewable Impressions
4. Max Clicks
5. Max Conversions
6. Manual (with optional eCPC)
7. Target CPA (Cost Per Acquisition)

Q11: Which of the following CAN’T be automated?

1. Ads
2. Audiences
3. Bids
4. Linking Tools

Q12: Which of these actions should be included ‘in conversions’ due to their high conversion value? Choose two options.

1. Signing up for a newsletter
2. Viewing a page
3. Staying on a page for at least 2 minutes
4. Completing a form-fill
5. A phone call that lasts at least 2 minutes

Q13: Which of these bidding strategies is best suited to the first 30-60 days of a campaign?

1. Max Conversions
2. Max Clicks
3. Target ROAS
4. Target CPA

Q14: True or False: You should NEVER pin headlines in RSAs (responsive search ads) because you’ll get in the way of the learning process.

1. False
2. True

Q15: Which automated bidding strategies are only eligible for Display/YouTube?

1. Target ROAS
2. Viewable CPM/Target CPM
3. Manual Bidding
4. Max Clicks

Q16: True or False: The only ad network with automation is Google Ads.

1. True
2. False

Q17: What is the difference between Max Conversions and Target CPA?

1. There is no difference.
2. Target CPA guarantees a price per conversion, whereas Max Conversions does not.
3. Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.

Q18: If conversion data is not quite right, what bidding strategy should you use? Choose two options.

1. Manual Bidding
2. Smart bidding (Target CPA, Target ROAS, Max Conversions)
3. Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)

Also Read: Semrush PPC Fundamentals Certification Exam Answers

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