Semrush PPC Fundamentals Certification Exam Answers

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Semrush PPC Fundamentals Certification Exam Answers

This is the Semrush ppc fundamentals certification exam with 100% correct answers:

Q1: Which of the following keywords contains an attribute?

1. Wireless pad
2. Charging pad
3. Samsung wireless charging

Q2: What is not a component of a PLA ad?

1. CTA
2. Price
3. Title
4. Image

Q3: Which of the following is not a step for launching PLA campaigns?

1. Creating a merchant center account
2. Uploading your product feed
3. Verifying your merchant center account
4. Adding your billing details to your merchant center account

Q4: What is required to effectively run with goal optimized settings? Choose two answers.

1. A certain number of users added to a remarketing list
2. Significant conversion data
3. A global site tag on the landing page only

Q5: With CPM bidding, you pay:

1. Per click
2. Per 1000 impressions
3. Per sale

Q6: True or false? You can choose which mobile operating systems and devices you wish to target when you opt out of desktop targeting.

1. True
2. False

Q7: True or false? Placement targeting is a less precise way to target users on the GDN.

1. True
2. False

Q8: How many banner sizes cover 95% of ad placements?

1. 3
2. 5
3. 4
4. 6
5. 2

Q9: Which of the following is not true about banner ads?

1. Good banner ads are essential in the margin of a display campaign
2. Banner advertising leaves a lot more room for creativity
3. Google limits how much text you can put on a banner ad

Q10: Where are Universal App campaigns not served?

1. Google search results
2. Apple App Store
3. YouTube
4. Google Play Store

Q11: What can not be used for tracking in-app actions?

1. Third party platform that is compatible with Google
2. Google Website Optimizer
3. Google Play
4. Google Analytics for Firebase

Q12: The negative exact keyword ‘-[beach chair]’ will exclude the following search term:

1. beach chair
2. best beach chair
3. best beach chairs
4. beach chairs

Q13: Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

1. Maximum, show up
2. Higher, convert
3. Lower, sell

Q14: Which two statements are not true about Google Ads Keyword planner?

1. It helps forecast the search volume.
2. It gives keyword ideas.
3. It is only available in your current location.
4. It is a not free tool.

Q15: True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.

1. True
2. False

Q16: What is the primary metric for determining a winning ad?

1. Lowest cost per click
2. Clicks
3. CTR
4. Ad position

Q17: What does PLA stand for?

1. Priority Listing Ad
2. Paid Listing Ad
3. Product Listing Ad

Q18: True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule.

1. True
2. False

Q19: Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

1. Action
2. Awarenes
3. Desire
4. Interest

Q20: True or false? Frequency capping sets limits on how many times the same person can see an ad.

1. True
2. False

Q21: How many ad sizes are there on the GDN?

1. 30
2. 10
3. 20
4. 25

Q22: Which example of display targeting is NOT one that targets users by content?

1. Targeting Topics
2. Placement Targeting
3. Remarketing
4. Contextual Targeting

Q23: Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

1. text, different
2. text, identical
3. banner, identical
4. banner, different

Q24: Ads for Universal App Campaigns are created:

1. Automatically in the Merchant Center.
2. In the Google Ads UI.
3. Automatically from the Google Play store listing.

Q25: True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.

1. False
2. True

Q26: How much budget should you set when launching your Universal App campaigns?

1. 50 times that of your target cost per installation.
2. The most you’re willing to lose to gather stats until you’re profitable.
3. 25 times that of your target per cost installation.

Q27: If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

1. $0.2
2. $0.002
3. $0.02
4. $2

Q28: Which is not an example of a dimension?

1. Visitors
2. Days of the week
3. Cities
4. Devices

Q29: Conversion Optimizer works by:

1. Automatically adjusting bids keywords as well as other dimensions in a campaign
2. A/B testing your landing page for higher conversion rates
3. Automatically finding targeting that will be more likely to convert into users
4. Running your campaign during hours where users will be more likely to convert

Q30: True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

1. False
2. True

Q31: True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

1. False
2. True

Q32: When you have dedicated landing pages, who is the home page meant to serve?

1. Both groups
2. Users that already know who you are
3. Users that do not know you

Q33: Which is NOT a consequence of the situation when you DON’T bid on your brand name?

1. Losing sales from people that are ready to buy, but research you first.
2. Losing users who are specifically searching for your brand.
3. Losing positions in organic SERP.

Q34: Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

1. easy, visible, visible
2. easy, relevant, relevant
3. complicated, relevant, irrelevant
4. expensive, top-ranked, relevant

Q35: How should Remarketing lists be segmented? Choose two options.

1. Number of visitors to your landing page.
2. Value of the users on the list.
3. Different ad messages that could work best with the

Q36: Fill in the blank. You can get more data for your campaigns by segmenting them by \_\_\_\_\_\_

1. Time zone
2. Country
3. Language
4. Device

Q37: With CPC bidding, which bid will be used if a keyword has a separate bid set to its ad group?

1. The keyword bid
2. The ad group bid
3. The average of the two

Q38: Which bid adjustments can be made at both the ad group and campaign level?

1. Day of week
2. Geography
3. Hour of day
4. Device

Q39: Which automated bidding strategy optimizes for revenue, not sales?

1. Max CPA
2. Target ROAS
3. Target CPA

Q40: Which of the following is not true about multi-touch conversions?

1. They are conversions that happen after more than one website visit
2. They require you to build attribution models to effectively give the right amount of credit to each channel
3. They are conversions that happen after more than one page visit
4. They are conversions that happen after visits on multiple devices

Q41: When would you not want to set a campaign to accelerated ad delivery?

1. When your campaigns are limited by budget
2. When your campaigns are profitable
3. When your budget is set higher than the campaigns can actually spend
4. When you want your ads to run all day

Q42: True or false? A key difference between a dedicated landing page and a home page is that the home page lets a user choose their path, while a dedicated landing page offers one path.

1. True
2. False

Q43: Fill in the blank. The VPC of branded campaigns will almost always be higher than their CPC as you’ll achieve \_\_\_\_\_\_\_\_\_\_ ad rank at very \_\_\_\_\_\_\_\_\_ cost per click since your ads and \_\_\_\_\_\_\_\_\_\_\_ page will always be more relevant than those of your advertising competitors.

1. High, low, landing
2. High, low, home
3. High, high, landing

Q44: True or false? Branded SEO brings users who have already learned about you from other marketing channels.

1. False
2. True

Q45: Which remarketing list would have the lowest-value users?

1. Both lists have the same value
2. Users that started the order form, but abandoned it
3. Users that bounced after hitting your landing page

Q46: What needs to happen for a PPC campaign to be profitable?

1. The cost of the clicks you buy is less than the value they bring in sales
2. Every click should be converted to a sale
3. The cost of the clicks you buy is equal to the value they bring in sales

Q47: Which of the following is not true about search advertising:

1. The number of users actively searching for your offer is limited
2. Its traffic is the cheapest
3. It is directly responding to someone’s need

Q48: What is not an effective PPC strategy?

1. The right ad to entice them to click
2. Avoiding users that are just clicking on the ads
3. A webpage that compels them to continue to purchase
4. A plan to reach a segment of internet users
5. Establishing milestones that are taken by the user down the path to purchase

Q49: True or false? All website sales funnels have a landing page.

1. False
2. True

Q50: The order of the steps a user takes in the decision-making funnel is:

1. Interest, Awareness, Desire, Action
2. Awareness, Desire, Interest, Action
3. Awareness, Interest, Desire, Action

Q51: Which two of the following statements are true about macro and micro conversions?

1. Macro conversion has value, while micro conversion does not
2. The value of macro conversions is determined by the probability that the micro conversion will lead to a macro conversion
3. Micro conversions are steps along the sales funnel that, when completed, indicate a likelihood to purchase
4. The value of the macro conversion is determined by the net profit of the sale

Q52: A person searching for ‘beach chairs’ will be more likely to convert if the ad they click on takes them to:

1. A page on a website which showcases one or many beach chairs
2. A landing page that sells beach umbrellas
3. The home page of a home and garden shop that sells beach chairs

Q53: What does VPC stand for?

1. Virtual paid click
2. Volume per click
3. Value per click

Q54: What does it take to achieve a higher position than a competing advertiser?

1. Higher CPC Bid
2. Higher Ad Rank
3. Best CTR
4. Higher Quality Score

Q55: You can choose the countries you are targeting in:

1. Campaign settings
2. Account settings
3. MCC settings
4. Ad group settings

Q56: Who will be able to see your ads if you select only “English” in language settings?

1. Only people who speak English
2. Only people whose web browser’s language is set as English
3. Only people who are conducting searches in English

Q57: Which of the following search terms will not match with the keyword “beach chairs” in phrase match?

1. Best beach chairs
2. Chair for beach
3. Buy beach chair
4. Beach chair online

Q58: If the words ‘local’ or ‘cheap’’ are added to a search term it means that:

1. The user is more likely to take action and buy
2. The keyword will be cheaper
3. You should add ‘-local’ and ‘-cheap’ as negative keywords
4. The user is less likely to take action and buy

Q59: True or false? The reason for creating three separate keyword lists is to segment keywords that represent strong buyer’s intent, that represent interest in the product, and that represent users that could be interested, and to exclude completely irrelevant words as negatives.

1. True
2. False

Q60: Which of the following is an example of a call to action?

1. Over 10,000 satisfied clients
2. Free shipping
3. Buy now
4. Satisfaction guaranteed

Q61: How do you get charged with PPC?

1. You pay when a user clicks on your ad that leads to your website.
2. You pay when a user clicks on your ad that leads to your website and makes a purchase.
3. You pay when ads are shown to a user.

Q62: Which is NOT true about display advertising?

1. It brings traffic with the strongest buyer’s intent.
2. Display traffic is both cheaper and more plentiful.
3. Your target audience for display advertising is not limited to the number of people looking for you on the web.

Q63: True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

1. True
2. False

Q64: Which part of the sales funnel has the most users?

1. The beginning
2. The end
3. Same number throughout
4. The middle

Q65: Which step in the decision making funnel do most people fit in.

1. Action
2. Desire
3. Interest
4. Awareness

Q66: What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

1. A/B test different variations of stages along the funnel.
2. Understand the cost for each of the conversions along the funnel.
3. A/B test different ads for highest CTR.
4. Know how much to pay per click.

Q67: More sales copy helps sell to users that are:

1. Higher up on the decision making funnel (first becoming aware)
2. Lower on the decision making funnel (ready to take action and buy)
3. To both groups

Q68: How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

1. Limit your advertising to fewer products
2. Focus on fewer users
3. Add keywords
4. Target fewer keywords

Q69: With search advertising, what are advertisers competing with each other for?

1. Higher conversion rate
2. Number of ad clicks
3. Ad position

Q70: Google Ads hierarchy, from largest to smallest, is:

1. MCC -> Account -> Campaign -> Ad Group
2. Campaign -> Account -> MCC -> Ad Group
3. Account -> MCC -> Campaign -> Ad Group

Q71: What are Google Search Partners?

1. Websites that belong to Google.
2. Websites that aren’t Google properties, but have a search box which delivers Google’s search results.
3. Advertising agencies that manage Google search campaigns.

Also Read: Semrush Rank Tracking Certification Exam Answers

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