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Digital Marketing for SMBs Certification Exam Answers
This is the digital marketing for smbs certification exam with 100% correct answers:
Q1: What does retargeting do?
- Ads on other sites bring users who visited your site in the past back to your site.
- Ads on sites similar to yours bring brand-new users to your site.
- Ads are displayed to users who match the demographics of past customers.
Q2: What is display advertising?
- Ads that run at the top of Google search results
- A fancy name for banner ads
- Ads that run on digital billboards
Q3: How do you check the ad copy of your competitors’ Google Ads?
- Semrush Advertising Research
- Manually check search results
- Google Ads competitor report
Q4: People who have not liked or followed your company on social media will not see your ads. True or false?
- False
- True
Q5: Your business needs to use the strategies in every lesson of this course to succeed. True or false?
- True
- False
Q6: Digital marketing helps to bring more traffic to your site. True or false?
- False
- True
Q7: Your display ad should link to your home page because it builds your brand relevance
- False
- True
Q8: How do you track the success of social media ads?
- Google Search Console
- Analytics on each social platform
- Google Analytics
Q9: Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?
- True
- False
Q10: You cannot do digital marketing effectively with a limited budget.
- False
- True
Q11: Where should the link in your email point to on your site?
- Makes no difference
- Homepage
- Landing page
Q12: More links pointing to your site means more visibility for your business. True or false?
- False
- True
Q13: The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?
- False
- True
Q14: Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?
- SERP Features
- Top pages
- Top organic keywords
Q15: If SEO is done correctly, you will see results in less than a month. True or false?
- True
- False
Q16: What is digital marketing?
- Marketing on TV and radio
- Marketing in print publications
- Marketing on the internet or electronic devices
Q17: How do you measure the performance of your website?
- Rank tracking software
- With a site grader tool
- Google Analytics
Q18: You can send email marketing to any email address you find.True or false?
- False
- True
Q19: Search Engine Marketing is most commonly called:
- SEO
- Digital Marketing
- PPC
Q20: What are Google’s automated programs that discover website content called?
- Transcripts
- Spiders
- Robots
Q21: Why is it easier to measure the results of digital marketing?
- Because you can see your ads in Google search results.
- There’s an abundance of performance data available.
- It works better than traditional marketing.
Q22: How do you measure conversions on your site in Google Analytics?
- Page views
- Goals and events
- Bounce rate
Q23: When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:
- Segmenting your list
- Schema markup on every page of your website
- A certain keyword density on the page
Q24: If you want to show up as a search result for a particular search phrase in Google, you need:
- Schema markup on every page of your website
- A page on your site about that concept
- A certain keyword density on the page
Q25: When you run Google Ads, you pay:
- For every 1,000 times your ad is displayed
- Every time your ad shows in search results
- Every time a user clicks your ad
Q26: Retargeting allows you to show ads to people who have never been to your website.
- False
- True
Also Read: Semrush Mobile International and Local SEO Certification Exam Answers
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