Google Ads Video Certification Exam Answers

Reaching your audience through video ads is a powerful medium, given that video content is one of the most used online today. Here is a general guide to creating a Google Ads video:

Google Ads Video Certification Exam Answers

This is the Google Ads Video Certification exam with 100% correct answers:

 Q1: To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?

1. Affinity Audiences
2. Infinite Taxonomy Audiences
3. Custom Audiences
4. Life Events

Q2: What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?

1. Extending the reach of video ads to YouTube Live streaming and Premieres.
2. Extending the reach of video ads to a collection of leading publisher sites and apps.
3. Providing access to engage with audiences on the YouTube mobile homepage.
4. Providing access to more engagement metrics to measure the impact of the campaign.

Q3: You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?

1. Set up scenes to be zoomed out so viewers can see all story elements.
2. Use engaging pacing and tight framing.
3. Keep visuals low-contrast to avoid overwhelming viewers.
4. Build suspense with a slow pace to start.

Q4: You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

1. You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
2. You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
3. You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
4. You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.

Q5: To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

1. You’d use skippable in-stream ads and non-skippable in-stream ads.
2. You’d use skippable in-stream ads and bumper ads.
3. You’d use masthead ads and bumper ads.
4. You’d use masthead ads and non-skippable in-stream ads.

Q6: Why is it a good idea to opt into optimized targeting when creating a video action campaign?

1. It’ll remove audience solutions you’ve applied that aren’t driving conversions.
2. It’ll help you reach audiences already familiar with your brand who are likely to convert.
3. It’ll help you reach new and relevant audiences who are likely to convert.
4. It’ll remove users from your data segments who aren’t likely to convert.

Q7: In video advertising, which of the following techniques should you apply to help people think or feel something?

1. Humanize the story.
2. Avoid humor, as it’s more subjective.
3. Convey multiple messages to resonate with the masses.
4. Showcase discounts and sales to drive interest.

Q8: Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

1. Brand awareness and reach
2. Lead generation
3. Online sales
4. Product and brand consideration

Q9: Reach Planner has three primary benefits. What do they include?

1. Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.
2. Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
3. Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.
4. Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.

Q10: Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

1. You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
2. You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
3. You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
4. You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Q11: How does YouTube serve users, creators, and advertisers?

1. Through connection, innovation, and trust
2. Through connection, growth, and trust
3. Through creativity, growth, and trust
4. Through creativity, innovation, and trust

Q12: If you were making creative for a video action campaign, what best practice should you follow?

1. You’d repeat what you’re offering.
2. You’d repeat your call-to-action.
3. You’d communicate multiple messages.
4. You’d communicate the offer at the end.

Q13: Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?

1. Production companies are acting as gatekeepers, since they control the biggest distribution channels.
2. People are switching between the many streaming services available and have shorter attention spans.
3. Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
4. People are watching YouTube on connected TV devices, which further extends YouTube’s reach.

Q14: To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?

1. Life Events
2. Demographics and Detailed Demographics
3. Custom Audiences
4. Affinity Audiences

Q15: You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?

1. Add closed captions since most viewers will watch with sound off.
2. Remove supers so they don’t compete with the audio.
3. Lower the brightness to optimize for mobile device viewing.
4. Increase the pace and tighten the framing.

Q16: You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

1. You’d use Reach Planner.
2. You’d use core performance metrics.
3. You’d use Brand Lift.
4. You’d use Viewability with Active View.

Q17: To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?

1. You should use online sales.
2. You should use product and brand consideration.
3. You should use brand awareness and reach.
4. You should use lead generation.

Q18: An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

1. By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
2. By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
3. By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
4. By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.

Q19: You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

1. Consideration
2. Awareness
3. Hybrid
4. Action

Q20: A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

1. Consideration
2. Awareness
3. Action
4. Perspective

Q21: Creators choose YouTube for which of the following four reasons?

1. For infrastructure, reach, creativity, and income
2. For infrastructure, reach, freedom, and income
3. For infrastructure, community, freedom, and income
4. Infrastructure, community, creativity, and income

Q22: What action should you take when optimizing a campaign to drive conversions faster?

1. Set up the campaign to only engage with audience segments that have converted before.
2. Track lighter actions to provide more signals to Google’s machine learning algorithms.
3. Track only end actions to provide more accurate signals to our machine learning algorithms.
4. Set up the campaign to engage with audience segments that have searched for your brand before.

Q23: It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?

1. Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
2. Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
3. Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
4. Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.

Q24: Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?

1. You’d use masthead ads and non-skippable in-stream ads.
2. You’d use skippable in-stream ads and non-skippable in-stream ads.
3. You’d use masthead ads and bumper ads.
4. You’d use skippable in-stream ads and bumper ads.

Q25: If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

1. You should use Unique Reach and Frequency.
2. You should use Brand Lift.
3. You should use Viewability with Active View.
4. You should use Reach Planner.

Q26: If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

1. Affinity Audiences and Life Events
2. Affinity Audiences and Custom Audiences
3. Life Events and In-Market Audiences
4. In-Market Audiences and Custom Audiences

Q27: You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

1. Call now
2. Book now
3. Check us out
4. Learn more

Q28: To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?

1. Demographics and Detailed Demographics
2. Custom Audiences
3. Affinity Audiences
4. Life Events

Q29: To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?

1. Custom Audiences
2. Life Events
3. Affinity Audiences
4. In-Market Audiences

Q30: A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

1. You should use in-feed video ads.
2. You should use masthead ads.
3. You should use non-skippable in-stream ads.
4. You should use bumper ads.

Q31: If you’re running a video action campaign, how should you approach your measurement strategy?

1. You should measure only complete offline conversions for a more accurate return on investment calculation.
2. You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
3. You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
4. You should measure only complete online conversions for a more accurate return on investment calculation.

Q32: What can Reach Planner help with when doing media planning?

1. It can help forecast reach of your YouTube campaign alongside print ads.
2. It can help forecast reach of your YouTube campaign alongside social media.
3. It can help forecast reach of your YouTube campaign alongside Search.
4. It can help forecast reach of your YouTube campaign alongside TV.

Q33: The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?

1. Clicks
2. Actions
3. Impressions
4. Views

Q34: For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?

1. Skippable in-stream ads and bumper ads
2. Skippable in-stream ads and in-feed video ads
3. Non-skippable in-stream ads and in-feed video ads
4. Non-skippable in-stream ads and skippable in-stream ads

Q35: You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

1. Brand Lift
2. Core performance metrics
3. Forecasting reach of your YouTube campaign alongside print ads
4. Viewability with Active View

Q36: You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

1. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
2. Include a generic call-to-action (CTA).
3. Provide multiple options for how viewers can take action.
4. Include a specific call-to-action (CTA).

Q37: What do Insights Finder and Find My Audience help you do?

1. They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
2. They help you understand what audience solutions in an existing campaign are delivering the best results.
3. They help you understand who your most valuable customers are on YouTube and how to reach them.
4. They help you create audience lists that you can immediately apply to any of your Google Video campaigns.

Q38: Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

1. Media
2. Brand
3. Platform
4. Creative

Q39: As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

1. Shopping, audio-only content, and streaming on TV
2. Shopping, audio-only content, and cross-device behavior
3. Shopping, short-form content, and streaming on TV
4. Shopping, short-form content, and cross-device behavior

Q40: How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

1. By analyzing historical feedback and making adjustments to bids based on performance signals.
2. By creating as many impressions as possible in line with the target cost-per-acquisition.
3. By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
4. By acquiring as many clicks as possible according to the daily budget that’s been set.

Q41: To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

1. Cross-platform and last click
2. Cross-platform and view-based
3. Mono-platform and view-based
4. Mono-platform and last click

Q42: If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

1. You should use Unique Reach and Frequency.
2. You should use Brand Lift.
3. You should use Reach Planner.
4. You should use Viewability with Active View

Q43: After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?

1. You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
2. You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
3. You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
4. You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

Q44: What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

1. Non-skippable in-stream ads and skippable in-stream ads
2. Skippable in-stream ads and bumper ads
3. Skippable in-stream ads and in-feed video ads
4. Non-skippable in-stream ads and in-feed video ads

Q45: How should you approach creative effectiveness in order to boost performance of video campaigns?

1. Continue running campaigns with existing creative and slowly introduce new variations.
2. Use research-backed creative guidelines and iterate with experimentation.
3. Run an experiment with existing creative and use whichever one performs best.
4. Start with all-new video ad creative that’s already working well for other platforms.

Q46: You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

1. It allows you to reinforce a message by telling a story through a series of videos.
2. It allows you to communicate multiple messages by telling a story through a series of videos.
3. It allows you to drive actions on your website by telling a story through a series of videos.
4. It allows you to maximize ad engagement by telling a story through a series of videos

Q47: For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

1. Affinity Audiences
2. Infinite Taxonomy Audiences
3. Life Events
4. Custom Audiences

Q48: If you were optimizing a campaign to drive conversions faster, what would you do?

1. You’d track only end actions to provide more accurate signals to our machine learning algorithms.
2. You’d set up the campaign to only engage with audience segments that have converted before.
3. You’d set up the campaign to engage with audience segments that have searched for your brand before.
4. You’d track lighter actions to provide more signals to Google’s machine learning algorithms.

Q49: While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?

1. By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
2. By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.
3. By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
4. By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

Q50: You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

1. Start with Customer Match, then expand to Affinity Audiences.
2. Start with Customer Match, then expand to your data segments.
3. Start with your data segments, then expand to Customer Match.
4. Start with your data segments, then expand to Affinity Audiences.

Q51: You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

1. Location
2. Lead form
3. Sitelinks
4. Product feed

Q52: Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

1. Non-skippable in-stream ads and in-feed video ads
2. Non-skippable in-stream ads and skippable in-stream ads
3. Skippable in-stream ads and bumper ads
4. Skippable in-stream ads and in-feed video ads

Q53: You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?

1. Because it can give you access to more engagement metrics to measure the impact of the campaign.
2. Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
3. Because it can give you access to engage with audiences on the YouTube mobile homepage.
4. Because it can extend the reach of video ads to a collection of leading publisher sites and apps.

Q54: What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

1. Platform
2. Brand
3. Media
4. Creative

Q55: If you want to improve performance of video campaigns, what approach should you take with creative?

1. Continue running campaigns with existing creative and slowly introduce new variations.
2. Use research-backed creative guidelines and iterate with experimentation.
3. Run an experiment with existing creative and use whichever one performs best.
4. Start with all-new video ad creative that’s already working well for other platforms.

Q56: Which of the following captures the four reasons creators choose YouTube?

1. Freedom, reach, infrastructure, income
2. Freedom, community, infrastructure, income
3. Creativity, community, infrastructure, income
4. Creativity, reach, infrastructure, income

Q57: Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

1. Product and brand consideration
2. Brand awareness and reach
3. Online sales
4. Lead generation

Q58: If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

1. Non-skippable in-stream ads and in-feed video ads
2. Skippable in-stream ads and bumper ads
3. Non-skippable in-stream ads and skippable in-stream ads
4. Skippable in-stream ads and in-feed video ads

Q59: You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

1. Infinite Taxonomy Audiences
2. Affinity Audiences
3. Life Events
4. Custom Audiences

Q60: You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

1. Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
2. Advertisers with awareness goals should create short-form content that’s highly engaging.
3. Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
4. Focus on either long- or short-form content, as using both creates an inconsistent experience.

Q61: When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

1. You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
2. You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
3. You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
4. You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Q62: If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

1. To drive actions on your website by telling a story through a series of videos.
2. To maximize ad engagement by telling a story through a series of videos.
3. To reinforce a message by telling a story through a series of videos.
4. To communicate multiple messages by telling a story through a series of videos.

Q63: A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?

1. A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
2. A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
3. A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
4. A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

Q64: What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

1. The trends are streaming on TV, audio-only content, and shopping.
2. The trends are cross-device behavior, short-form content, and shopping.
3. The trends are streaming on TV, short-form content, and shopping.
4. The trends are cross-device behavior, audio-only content, and shopping.

Q65: When would you use Insights Finder and Find My Audience?

1. When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
2. When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
3. When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
4. When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

Q66: If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

1. You should use core performance metrics.
2. You should use forecasting reach of your YouTube campaign alongside print ads.
3. You should use viewability with Active View.
4. You should use Brand Lift.

Q67: With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

1. Affinity Audiences
2. Custom Audiences
3. Life Events
4. Infinite Taxonomy Audiences

Q68: Which of the following captures how YouTube serves users, creators, and advertisers?

1. Connection, innovation, and trust
2. Creativity, growth, and trust
3. Connection, growth, and trust
4. Creativity, innovation, and trust

Q69: You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?

1. Affinity Audiences and Life Events
2. In-Market Audiences and Custom Audiences
3. Affinity Audiences and Custom Audiences
4. Life Events and In-Market Audiences

Q70: You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

1. Masthead ads and non-skippable in-stream ads
2. Skippable in-stream ads and bumper ads
3. Skippable in-stream ads and non-skippable in-stream ads
4. Masthead ads and bumper ads

Q71: You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

1. Include a generic call-to-action (CTA).
2. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
3. Provide multiple options for how viewers can take action.
4. Include a specific call-to-action (CTA).

Q72: You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

1. Remove supers so they don’t compete with the audio.
2. Add closed captions since most viewers will watch with sound off.
3. Increase the pace and tighten the framing.
4. Lower the brightness to optimize for mobile device viewing.

Q73: This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

1. You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
2. You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
3. You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
4. You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs.

Q74: You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

1. Reach Planner
2. Viewability with Active View
3. Core performance metrics
4. Brand Lift

Q75: When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

1. It creates as many impressions as possible in line with the target cost-per-acquisition.
2. It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
3. It analyzes historical feedback and makes adjustments to bids based on performance signals.
4. It acquires as many clicks as possible according to the daily budget that’s been set.

Q76: Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

1. Impressions
2. Actions
3. Views
4. Clicks

Q77: You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?

1. Convey multiple messages to resonate with the masses.
2. Humanize the story.
3. Avoid humor, as it’s more subjective.
4. Showcase discounts and sales to drive interest.

Q78: You’re planning to run a video action campaign. How should you approach your measurement strategy?

1. Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
2. Measure only complete offline conversions for a more accurate return on investment calculation.
3. Measure the full value with Google Ads conversion tracking and include lighter conversion events.
4. Measure only complete online conversions for a more accurate return on investment calculation.

Q79: What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

1. Consideration
2. Action
3. Awareness
4. Perspective

Q80: You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

1. Viewability with Active View
2. Brand Lift
3. Reach Planner
4. Unique Reach and Frequency

Q81: What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

1. Affinity Audiences
2. Demographics and Detailed Demographics
3. Life Events
4. Custom Audiences

Q82: What are the four reasons why creators choose YouTube?

1. Income, infrastructure, community, freedom
2. Income, infrastructure, reach, creativity
3. Income, infrastructure, community, creativity
4. Income, infrastructure, reach, freedom

Q83: If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

1. You’d start with your data segments, then expand to Customer Match
2. You’d start with your data segments, then expand to Affinity Audiences.
3. You’d should start with Customer Match, then expand to your data segments.
4. You’d start with Customer Match, then expand to Affinity Audiences.

Q84: If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?

1. You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
2. You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
3. You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
4. You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Q85: As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

1. You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
2. You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
3. You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
4. You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

Q86: You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

1. It’ll create as many impressions as possible in line with the target cost-per-acquisition.
2. It’ll acquire as many clicks as possible according to the daily budget that’s been set.
3. It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
4. It’ll analyze historical feedback and make adjustments to bids based on performance signals.

Q87: To improve the performance of video campaigns, how should you approach creative effectiveness?

1. Use research-backed creative guidelines and iterate with experimentation.
2. Continue running campaigns with existing creative and slowly introduce new variations.
3. Run an experiment with existing creative and use whichever one performs best.
4. Start with all-new video ad creative that’s already working well for other platforms.

Q88: To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

1. You should use skippable in-stream ads and non-skippable in-stream ads.
2. You should use masthead ads and bumper ads.
3. You should use skippable in-stream ads and bumper ads.
4. You should use masthead ads and non-skippable in-stream ads.

Q89: Why should you opt into optimized targeting when creating a video action campaign?

1. To reach new and relevant audiences who are likely to convert.
2. To remove users from your data segments who aren’t likely to convert.
3. To remove audience solutions, you’ve applied that aren’t driving conversions.
4. To reach audiences already familiar with your brand who are likely to convert.

Q90: You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

1. Brand Lift
2. Viewability with Active View
3. Unique Reach and Frequency
4. Reach Planner

Q91: If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?

1. Build suspense with a slow pace to start.
2. Keep visuals low-contrast to avoid overwhelming viewers.
3. Use engaging pacing and tight framing.
4. Set up scenes to be zoomed out so viewers can see all story elements.

Q92: If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?

1. You’d choose skippable in-stream ads and bumper ads.
2. You’d choose non-skippable in-stream ads and skippable in-stream ads.
3. You’d choose non-skippable in-stream ads and in-feed video ads.
4. You’d choose skippable in-stream ads and in-feed video ads.

Q93: If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?

1. Location
2. Lead form
3. Product feed
4. Sitelinks

Q94: If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

1. You should use Reach Planner.
2. You should use core performance metrics. .
3. You should use Brand Lift.
4. You should use Viewability with Active View.

Q95: How should you improve a video ad’s effectiveness in post-production?

1. Remove supers so they don’t compete with the audio.
2. Add closed captions since most viewers will watch with sound off.
3. Increase the pace and tighten the framing.
4. Lower the brightness to optimize for mobile device viewing.

Q96: You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?

1. Life Events
2. Custom Audiences
3. Affinity Audiences
4. In-Market Audiences

Q97: You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

1. Skippable in-stream ads and non-skippable in-stream ads
2. Skippable in-stream ads and bumper ads
3. Masthead ads and bumper ads
4. Masthead ads and non-skippable in-stream ads

Q98: You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

1. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
2. Include a generic call-to-action (CTA).
3. Include a specific call-to-action (CTA).
4. Provide multiple options for how viewers can take action.

Q99: What’s the value of Insights Finder and Find My Audience?

1. They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
2. They help you understand what audience solutions in an existing campaign are delivering the best results.
3. They help you understand who your most valuable customers are on YouTube and how to reach them.
4. They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.

Q100: While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?

1. Because it lets you to drive actions on your website by telling a story through a series of videos.
2. Because it lets you to maximize ad engagement by telling a story through a series of videos.
3. Because it lets you communicate multiple messages by telling a story through a series of videos.
4. Because it lets you to reinforce a message by telling a story through a series of videos.

Q101: During media planning, what can Reach Planner help with?

1. Forecasting reach of your YouTube campaign alongside Search
2. Forecasting reach of your YouTube campaign alongside TV
3. Forecasting reach of your YouTube campaign alongside social media
4. Forecasting reach of your YouTube campaign alongside print ads

Q102: You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?

1. Check us out
2. Learn more
3. Call now
4. Book now

Q103: You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

1. In-feed video ads
2. Non-skippable in-stream ads
3. Masthead ads
4. Bumper ads

Q104: Why is it a good idea to opt into optimized targeting when creating a video action campaign?

1. It’ll remove users from your data segments who aren’t likely to convert.
2. It’ll help you reach audiences already familiar with your brand who are likely to convert.
3. It’ll remove audience solutions you’ve applied that aren’t driving conversions.
4. It’ll help you reach new and relevant audiences who are likely to convert.

Q105: When making creative for a video action campaign, which best practice should you follow?

1. Communicate multiple messages
2. Repeat what you’re offering
3. Communicate the offer at the end
4. Repeat your call-to-action

Q106: Reach Planner can help with which of the following when doing media planning?

1. With forecasting reach of your YouTube campaign alongside social media
2. With forecasting reach of your YouTube campaign alongside print ads
3. With forecasting reach of your YouTube campaign alongside TV
4. With forecasting reach of your YouTube campaign alongside Search

Q107: You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

1. Cross-device behavior, short-form content, and shopping
2. Streaming on TV, audio-only content, and shopping
3. Cross-device behavior, audio-only content, and shopping
4. Streaming on TV, short-form content, and shopping

Q108: If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

1. You should use masthead ads.
2. You should use bumper ads.
3. You should use in-feed video ads.
4. You should use non-skippable in-stream ads.

Q109: What streaming trend should YouTube advertisers be most aware of?

1. They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
2. They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
3. They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
4. They should be aware that people are switching between the many streaming services available and have shorter attention spans.

Q110: If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?

1. Action
2. Consideration
3. Hybrid
4. Awareness

Q111: When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

1. Impressions
2. Actions
3. Clicks
4. Views

Q112: You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?

1. Affinity Audiences
2. Infinite Taxonomy Audiences
3. Life Events
4. Custom Audiences

Q113: You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?

1. Check us out
2. Book now
3. Learn more
4. Call now

Q114: You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

1. Humanize the story.
2. Showcase discounts and sales to drive interest.
3. Avoid humor, as it’s more subjective.
4. Convey multiple messages to resonate with the masses.

Q115: You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?

1. Custom Audiences
2. Life Events
3. Affinity Audiences
4. Demographics and Detailed Demographics

Q116: You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?

1. Life Events
2. Demographics and Detailed Demographics
3. Custom Audiences
4. Affinity Audiences

Q117: Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

1. Platform
2. Brand
3. Media
4. Creative

Q118: You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

1. Use engaging pacing and tight framing.
2. Set up scenes to be zoomed out so viewers can see all story elements.
3. Build suspense with a slow pace to start.
4. Keep visuals low-contrast to avoid overwhelming viewers.

Q119: What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

1. Lead form
2. Sitelinks
3. Product feed
4. Location

Q120: You’re planning to run a video action campaign. How should you approach your measurement strategy?

1. Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
2. Measure only complete offline conversions for a more accurate return on investment calculation.
3. Measure the full value with Google Ads conversion tracking and include lighter conversion events.
4. Measure only complete online conversions for a more accurate return on investment calculation.

Note: If you have the new question on this test, please comment Question and Multiple-Choice list in form below this article. We will update answers for you in the shortest time. Thank you! We truly value your contribution to the website.