Semrush Keyword Research Certification Exam Answers

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Semrush Keyword Research Certification Exam Answers

This is the Semrush keyword research certification exam with 100% correct answers:

Q1: To estimate the probability of getting a clickthrough to your site if you rank #1 for the phrase, check the click potential metric on Keyword Manager.

1. TRUE
2. FALSE

Q2: Choose two long tail keyword phrases from the list:

1. cheapest winter hat in town
2. wool jacket
3. buy blue jeans in Denver
4. dog food
5. one wheel bicycle

Q3: Fill in the blanks: The search query ‘tickets to Hong Kong’ is an example of an \_\_\_\_\_\_\_\_\_.

1. transactional query
2. mixed intent query
3. navigational query
4. informational query

Q4: In the early days of SEO, Google’s algorithm matched keywords in the search phrase to the same keywords on a web page. What should you do now to be seen as relevant by Google’s algorithm?

1. Update your list of keywords at least every 3 months
2. Match the intent behind the search
3. Match the exact search phrase

Q5: The only important element of keyword research is understanding your general business concept.

1. TRUE
2. FALSE

Q6: Which SEMrush tool provides you with information about not provided keywords?

1. PPC Keyword Tool
2. Keyword Magic Tool
3. Keyword Overview
4. Organic Traffic Insights

Q7: Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

1. Position Tracking
2. Keyword Magic Tool
3. Keyword Overview
4. Keyword Difficulty

Q8: Why should you analyze your competitor’s pages that have the most inbound links pointed to them?

1. The content of these pages is very difficult to rank for, so you should avoid these topics
2. You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
3. You should consider that the content of these pages is important to their audience and their customers

Q9: Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

1. TRUE
2. FALSE

Q10: Proper keyword research allows you to rank with text-only content – and nothing else.

1. TRUE
2. FALSE

Q11: What information does the Domain Overview report provide for the queried domain? Choose three options.

1. Traffic distribution by source
2. Keyword distribution between databases
3. Estimated organic and paid traffic
4. Mention volume trend
5. Top subdomains
6. The number of backlinks

Q12: Organic Research allows you to compare multiple competitors in terms of user engagement.

1. True
2. False

Q13: You analyze three of your competitors with Traffic Analytics. Which of them can be considered the one with the most engaging content from the audience’s standpoint?

1. Competitor A with 5.31 Pages/Visit, 15:43 Avg. Visit Duration, 21% Bounce Rate
2. Competitor C with 8.73 Pages/Visit, 10:28 Avg. Visit Duration, 60% Bounce Rate
3. Competitor B with 6.74 Pages/Visit, 3:01 Avg. Visit Duration, 47% Bounce Rate

Q14: Fill in the blanks: The \_\_\_\_\_\_\_ tool allows you to compare up to five domains to see common and unique keywords. With the help of the \_\_\_\_\_\_\_ tool you can pick the best \_\_\_\_\_\_\_ with the most authority.

1. Keyword Gap, Backlink Gap, referring domains
2. Keyword Gap, Keyword Gap, keywords
3. Backlink Gap, Backlink Gap, referring domains
4. Keyword Gap, Backlink Gap, backlinks

Q15: Fill in the blanks: To find mentions from resources that your competitors have backlinks from and you don’t, use the \_\_\_\_\_\_\_ tool. The \_\_\_\_\_\_\_ tool will help you analyze your top 10 competitors’ content quality. To know how your competitor’s article engages users go to the \_\_\_\_\_\_\_ tool. Make an easy decision on what to write in your next blog post with the \_\_\_\_\_\_\_ tool.

1. Brand Monitoring, On Page SEO Checker, Topic Research, Post Tracking
2. On Page SEO Checker, Brand Monitoring, Post Tracking, Topic Research
3. On Page SEO Checker, Brand Monitoring, Topic Research, Post Tracking
4. Brand Monitoring, On Page SEO Checker, Post Tracking, Topic Research

Q16: Keyword Manager allows you to export keywords directly to the following two SEMrush tools:

1. Position Tracking
2. Content Analyzer
3. Keyword Difficulty
4. SEO Content Template
5. Keyword Overview
6. PPC Keyword Tool

Q17: Fill in the blanks: Connecting \_\_\_\_\_\_\_\_\_\_\_ to Organic Traffic Insights will help you identify your ‘not provided’ keywords and \_\_\_\_\_\_\_\_\_\_\_ in SEMrush. Connecting \_\_\_\_\_\_\_\_\_\_\_ to the report will let you analyze \_\_\_\_\_\_\_\_\_\_\_.

1. Google Search Console, post-click data, Google Analytics, pre-click data
2. Google Analytics, post-click data, Google Search Console, pre-click data
3. Google Analytics, pre-click data, Google Search Console, post-click data
4. Google Search Console, pre-click data, Google Analytics, post-click data

Q18: Which shape can you compare to the structure of your site content?

1. Pyramid, with the home page at the top and the very specific pages at the bottom
2. Circle with the home page in center and all other pages equally connected to the home page
3. Inverse triangle, with the home page at the bottom and no more than two additional pages connected to the home page

Q19: When checking your competitors during keyword research, which target keywords should you consider? Choose 2 options.

1. low-cost terms
2. medium-cost terms
3. high-cost terms

Q20: Which Google tools can you connect to enrich your data when running SEMrush Organic Traffic Insights? Choose two options.

1. Google Trends
2. Google Search Console
3. Google Analytics
4. Google Keyword Planner

Q21: What are the keyword phrase scores based on?

1. Seasonality
2. Popularity
3. Accuracy

Q22: Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

1. What are your business goals?
2. What problem do you have as a business?
3. What revenue (the number) did you get/have last year?
4. What problem do you solve for the customer?
5. Are there any seasonal trends in your audience behavior?

Q23: Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

1. PPC Keyword Tool
2. Keyword Magic Tool
3. Keyword Overview
4. Organic Traffic Insights

Q24: What does the keyword difficulty score tell you?

1. How difficult it is to understand that keyword
2. How difficult it is to rank for that keyword
3. How difficult it is to find that keyword during keyword research

Q25: The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

1. TRUE
2. FALSE

Also Read: Semrush Link Building Certification Exam Answers

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